Profiles of IASH Members

Addvantage Media (http://www.addvantagemedia.com/) is an independent sales house that connects brands to the most engaged audiences on exclusive niche sites across 14 vertical channels – Automotive, Business & Finance, Computers & Internet, Education & Reference, Entertainment, Games, Homes & Gardens, Movies & TV, Music, News, Culture & Society, Science & Technology, Shopping, Sports and Travel.

Earlier this year Addvantage Media published research which revealed the power of their niche sites, with 57 per cent of consumers claiming to rarely or never pay attention to the advertising on larger sites like major portal and social networking.
Addvantage Media has almost a decade’s experience setting the highest standards in online advertising and is an active, fully accredited member of IASH, having passed all audits, a 100% record.

Call our team today to discuss your requirements, for publisher representation contact: chris.knight@addvantagemedia.com or ad sales contact: rob.edwards@addvantagemedia.com we look forward to hearing from you.

Adify Media is a private market place for brand advertisers, delivering unique, unduplicated, high-quality, engaged audiences which you cannot find anywhere else. The audience is built on the Adify Network Builder technology, which focuses on the creation and management of Vertical Ad Networks providing media companies with all they need to build and manage their own branded vertical. Adify Media consists of high-quality, brand-relevant sites and is built on the pioneering Adify Ad Server, which manages over 225 vertical networks globally, across 17,000 sites, delivering behavioral and predictive targeting to an engaged audience. We pioneer in reaching advertisers' goals by delivering creative and content with 100 percent transparency to quality mid-tail sites across the fragmented web.
Vertical networks are a growing phenomenon in digital media and a bi-product of the fragmentation of the internet.

Through Adify, publishers, brands and entrepreneurs are provided with a solution that helps them to extend their reach and deliver incremental revenues. In addition, this allows publishers across the mid to long, to be monetized in a much more efficient away, connecting these audiences with brands and the publishers with ad new revenue.

The Adify Network is not a remnant network of unsold and low grade impressions, but rather a collection of specific verticals, built across niche sites and content channels made from users who have a strong affinity with the sites in the mid to long tail. Media planners buy on these vertical networks because they can achieve vast reach, without compromising on inventory quality and transparency. They can buy with media brands they trust, knowing that these expert curators of content have handpicked the highest-quality sites where their desired audience dwells.

From a Publisher perspective, our partners build vertical networks because they can increase sales volume at premium prices. This helps publishers defend from the declining CPMs in the market. Many leading publishers are taking back control of their inventory and their commercial future by building a network under their own brand umbrella. It gives them an opportunity to own a category in the market and build or maintain the dominance and category expertise.

Nick Reid | VP of Adify Platform Development and Adify Media UK
EMAIL nreid@adify.com
Mobile +44 7795 961499

AOL Advertising operates one of the UK’s largest advertising networks, Advertising.com, reaching 85% of the UK’s internet audience*.  We provide our publisher partners with simple, scalable solutions combined with essential insight and first class account management to unlock digital opportunities for their businesses. From Behavioural Targeting, to Video, Mobile, Affiliate and Sponsored Listings, we provide solutions across the full digital spectrum powered by the web’s best technologies, combined with a flexible approach to inventory volumes.  Working with more than 50% of the UK’s comScore Top 100 Publishers and the UK’s top Advertisers, AOL Advertising enjoys many long term partnerships and is committed to providing the most effective and efficient solutions to make a real difference to our client’s business.
 
*comScore June 2009
 
Joel Livesey
Head of Planning and Processes, Publisher Services
P: +44(0)207  092 2088
M: +44(0)7917 633609

Email joel.livesey@corp.aol.com 

Adconion Media Group (www.adconion.com)  is the largest independent, global online audience network. Adconion's clients include advertising agencies and direct advertisers, as well as a partner base of premium websites from a wide range of sectors. Adconion works as an ‘agency enabler’ and is dedicated to providing agencies with customised technology and products designed to provide the most effective campaigns and deliver results. Adconion offers clients performance driven campaigns with a measurable direct response element – often along with a ‘collateral’ branding effect. This is coupled with massive global reach across multiple platforms (web, video, mobile, email) through a single network. As the largest independent global network, Adconion reaches nearly 300 million unique users worldwide – 1/3 of the total global Internet population – and is ranked number two in the global comScore ratings.

Adconion is also an international leader in evolving the ad network model into an ‘audience network’. This means being more than just a ‘go between’ for brands and publishers, and acting as more of an ‘audience aggregator’ – bringing together brands/content with the relevant audiences. To this end, Adconion is able to create, distribute and monetise branded online video content and entertainment.
Video networks like Adconion’s offer the ability to get your video content (whether advertising or branded entertainment) across to a much wider audience, as they’re not constrained by specific distribution channels. Adconion’s reach is equivalent to that of many leading traditional TV shows. Adconion’s network reached 26 million unique users per day in January this year. This was only slightly below the 27 million viewers that watched American Idol (the second most widely watched TV show in the US after the Super Bowl). At the same time, video networks offer the ability to track campaign performance and engagement across all three screens – so you get a campaign that not only gives you fantastic ROI, but is also super accountable and measurable.

The company completed a record £40.9 million (US$80 million) Series C round of funding led by Index Ventures in February 2008, and won the Investor AllStars award for 2008 “Deal Envy of the Year,” in addition to being named in the Library House list of the hottest 100 private mediatech companies in Europe. Adconion has 16 offices in 7 countries around the world, including London, Munich, Hamburg, Dusseldorf, Paris, Madrid, Toronto, Los Angeles, New York, San Diego, Chicago, Sydney, Melbourne, Detroit, San Francisco and Brisbane.

Adconion Media Group
Mark Connolly
mconnolly@adconion.com
020 3170 5620

Crimtan uses new, groundbreaking segmentation and optimisation technology to provide advertisers with precise audience segmentation, optimisation, ad delivery and reporting. Audience intelligence is gathered anonymously from multiple sources of user activity - including search - and provides real-time insight into audience interests and intention to purchase.

For publishers, Crimtan brings a unique proposition that recognises the real value of site visitors and uses this to significantly improve revenue and provide valuable visitor intelligence. Additional information is available at www.crimtan.com

.Fox Networks offers performance and branding products in the UK and across our expansive footprint of 33 global territories. Incorporating a dedicated online video discipline we excel at maximising campaign reach whilst retaining brand integrity.

For Advertisers .Fox Networks offers the widest choice of products from standard Display to Sub-sites, Contextual and Video across a reach of more than 20 million UK Internet users. From Display to Video, we understand the need to achieve value whilst retaining brand integrity. Maximising advertiser ROI or Brand Effectiveness through permission based highly targeted placement is core to our business. We understand the need to deliver results and offer superior campaign management with transparent measurement, which can be seamlessly integrated to all third party systems. We even offer iGRP measurement on all video campaigns.

To Publishers we offer the ability to monetise not just standard on-page ad placements and rich media, but also deliver incremental revenue generated from non-traditional formats. Our ability to cover such a wide range of formats enables us to be a one stop shop for publishers to generate revenue, with dedicated account management to service all needs from projection building to tag implementation to reporting and billing.

Email federica.aperio@foxnetworks.com for more information.

At Glam Media we’ve brought together more than 1200 popular lifestyle sites – from the biggest, well known brands, to the smallest independent blogs – into one vertical content network. At the heart of this are our flagship sites glam.com for women and brash.com for men, which are edited by our own teams and act as central hubs.

Launched in the UK in June 2008, Glam Media is market leading…
-We are the fastest growing online destination for men and women, with a reach of 10 million UK unique users and 110.5 million consumers worldwide
-We currently have the number 1 reach for women’s online media in the UK and the world
-We are a top 12 web property in the UK * that makes us larger than sites such as The Daily Mail, Virgin Media, ITV and Tesco. . In the US – where we launched in 2005 - we are a Top 10 site*

The company sits at the intersection of aggregating niche audiences on the web and a brand engagement platform for distributed content. By pioneering a ‘distributed media’ model we’ve transformed the way premium brand advertisers reach consumers online, for the first time letting them safely target brand messages via blogs, web communities and online video.

Glam continues to innovate and create ground breaking technology and advertising formats, to extend brand engagement to multiple forms of new media such as…
-The launch of GlamTV in 2008 was the first major product to support Glam’s distributed media content model
-In July 2009, tinker.com was launched in the UK with our first advertiser, Vodafone UK. With this new micro-blogging hub, publishers, brands and users create or participate in groups around any news or event, via aggregated Twitter and other micro-blogging feeds. Tinker works for any real-time event from TV shows to the Oscars to elections. People invite select friends or are able to follow the streams of what the professional micro-bloggers are saying.
This further extends Glam Media’s network and offerings for brand advertisers and helps fulfill the company’s goal to bring brand advertisers online and offer the glossy magazine feel in an online environment

Call our team today to discuss your requirements

Contact details

Advertiser Enquiries:
Shakeel Mughal, Commercial Director
shak@glam.com
0207 299 1484

Publisher Enquiries:
Joel Cymberg, Publisher and Operations Director 
JoelC@UK.glam.com
0207 299 0330

*comScore July 2009

Microsoft Media Network

Microsoft Media Network comprises market leading technology, unique data access and industry expertise across a scalable and holistic platform facilitating best ROI for both Brand & Direct Response advertisers. We also offer 3rd party publisher partners scalable solutions to maximise inventory yields with some unique opportunities.

Our media portfolio consists of the UK’s No.1 Portal MSN, Messenger and Mail clients together with industry leading Syndicated Media Partners, including Facebook & Miniclip and the addition of many premium 3rd party suppliers (predominantly from Comscore top 200). Microsoft Media Network offers the greatest reach to high quality, premium inventory in the UK, providing advertisers with quality reach and publishers with premium advertisers. 

We provide advertisers unique opportunity to connect seamlessly with their audiences through:

•    Access to 87.6% on the UK online audience, serving over 7 billion impressions per month across an audience of 32.3m Unique Users (June 2009).

•    Scale and reach without compromise – the only network to offer full access across the MSN Portal and Windows Live audience.

•    Fully IASH accredited providing advertiser the ability to run campaigns on either a semi blind or blind basis.

•    Unique access to 21m registered and active Windows Live users enabling quantified age and gender targeting.

•    A dedicated analytics team work to provide informed campaign reporting from individual advertiser activity to industry trends and performance patterns.

•    Rich data across Bing keywords, MSN Portal & Atlas enabling advanced targeting capabilities

Through the Microsoft Media Network advertisers have a unique opportunity to connect seamlessly with audiences across the UKs premium digital portfolio.

Contact details:

Advertiser Enquiries:
Zuzanna Gierlinska, Head Of Microsoft Media Network Sales; zuzgier@microsoft.com 0203 139 6375, Mbl 07973 425 386

Publisher Enquiries:
Duncan Illing;  duilling@microsoft.com 0203 139 6381 and Scott Burford; scottbu@microsoft.com 0203 139 6367

As the UK’s largest online media sales specialist*, Media Initiatives Group offers a range of market-leading advertising solutions for Advertisers and Web Publishers on a global scale.
 
We successfully combine branding and performance ad solutions into one unrivalled portfolio, including exclusive representation deals with leading web publishers BT, Hotels.com, Discovery Networks, The Weather Channel and Endemol UK.

As a multi-faceted media group, we work in partnership with an extensive global network of leading brands to help maximise their online revenue and meet their business objectives. Our overriding goal is to generate measurable online results for our growing client base. 

* New Media Age Marketing Services Guide 2008 and 2009 (based on turnover)

For further information regarding Media Initiatives Group, including eType, Accelerator and Video Initiatives, please contact a member of our dedicated account management team on +44 (0)20 7436 5255 or visit www.initgroup.com.

Oridian, part of Ybrant Digital, is a leading online advertising company, dedicated to lifting both advertisers and publishers to new heights. With over 12-billion monthly impressions, a massive worldwide inventory and access to tens of millions of users on various continents, Oridian enables advertisers to implement highly effective network-wide branding and direct response campaigns; and publishers to monetize traffic from all over the world.

Oridian is a privately-owned top 10 network, with access to over 180-million monthly users worldwide. The company has offices in the United States, France, United Kingdom, Germany, Russia, Argentina, Ireland, Italy, the Netherlands, Norway, Australia, Sweden, India, Belgium, Israel, Greece and Poland. Oridian continues to expand its reach to every corner of the world.

Oridian global online media solutions incorporate advanced result-driven technologies, with comprehensive management. This enables the company to continuously surpass expectations, both generating higher returns, as well as creating genuine and lasting value for hundreds of satisfied partners worldwide.


Contact details:
Oridian UK Limited
Balfour House
46-54 Great Titchfield Street
London, W1W 7QA
T: 0207 631 4823
uk@oridian.com

Specific Media is the largest independent online advertising network, leading the industry with ground-breaking technology which enables advertisers to reach consumers based on behaviours, locations and contextual relevance of websites visited.

Our Premium Network reaches 30m UK consumers and 225m globally.  The combination of reach and proprietary targeting technologies allow Specific Media to create highly customised audience segments for advertisers.  This enables advertisers to build relationships with their target audiences across the top consumer branded publishers.

Founded in 1999, Specific Media today operates throughout Western Europe and North America and ranked among comScore’s top five ad networks. Specific Media has offices in Irvine (HQ), New York, San Francisco, Los Angeles, Chicago, Detroit, Boston, Dallas, Atlanta, London, Manchester, Paris, Munich, Dusseldorf, Oslo and Copenhagen.

kcollier@specificmedia.com
+44 (0) 20 7227 6350
www.specificmedia.com

Tribal Fusion is a digital marketing solutions company that drives superior results at all levels of the purchase funnel. Our company is built around dedicated vertical teams that leverage their industry-specific knowledge of “what works” to create fully customized advertising solutions to help companies capitalize on opportunities at every level of the consumer decision process. From custom “brand channels” to increase awareness to vertical-specific targeting tools to drive immediate purchase, Tribal Fusion offers smarter solutions that drive greater results.

Tribal Fusion is a part of the Exponential Group of online businesses – a technology-enabled media services company that delivers innovative products and services to meet the demands of today’s digital advertisers and publishers. Through a variety of offerings that includes Tribal Fusion, the Exponential™ group of businesses enables online advertisers to reach their target audiences from around the globe to across town. Headquartered in Emeryville, CA, Tribal Fusion operates offices across the US, India, Australia, Canada, and the United Kingdom.  Additional information is available at www.tribalfusion.com.

Unanimis is Europe’s leading digital advertising network, specialising in branded and performance display advertising. We deliver audiences for advertisers and advertising revenue for website publishers.
With an exclusive reach of over 71% among the UK online population and a premium portfolio including the AA, Shopping.com, ASOS, Ticketmaster, ITN, five, and WWE. Unanimis offers multiple advertising solutions across display, mobile, video and in-game.

Contact

 Unanimis Consulting Limited
 170 Tottenham Court Road,
 London,
 W1T 7HA

T
    +44 (0) 20 7874 7400
F
    +44 (0) 20 7874 7401

ValueClick Media is the pure performance, no nonsense display network.

By running your advertising across our network of 15,000 sites you’ll have access to 25 million unique users in the UK, spending £2.6 billion every month. That’s almost 8 out of 10 people in the UK seeing the ads we serve – you’re probably one of them yourself!

We do lots of things to make sure that our network delivers including ensuring that we have the best publishers in place. All ValueClick Media publishers have to go through our “10 points of quality” before they are selected to be on our network – indeed this process is so rigorous that 70% of those who apply to join the network don’t get through. We take it so seriously that we were the first network to allow transparency – meaning that if you want to see our sites we will show them to you. We were also one of the founding members of IASH.

Having been in this business for over 10 years now, we know the sort of things which only experience can tell you. We know our network inside out, we know what campaigns work where and how to optimise to deliver against your objectives. This experience, coupled with excellent technology and a quality network of publishers means that we can offer you pure performance with no nonsense.

Call our account management team today on 020 8785 5810 to discuss your requirements