IASH

What is the Code of Conduct?


IASH members wish to ensure that display ads placed via their networks do not appear on websites which could jeopardise advertisers’ brands.

This Code provides a formal framework for best practice for IASH members to follow when dealing with advertisers, agencies, networks and site owners. The purpose of the Code is to give those buying, selling or broking internet advertising space a clear understanding of the types of inventory which can and cannot be sued when fulfilling an ad insertion order. You can download the full IASH Code of Conduct on this page.

Is the Code updated?

Since the first audits in 2007, IASH has demonstrated commitment to transparency by tightening of the Code of Conduct on an ongoing basis. A new version of the Code of Conduct was unveiled in January 2009 – version 9.1 – which sees the addition of tighter protection for advertisers thanks to new regulations on Blind Buying - the practice of buying outside of accredited IASH networks.

What is the IASH Constitution?
The Constitution of IASH provides the framework within which the Code operates, the means by which the Code is administered by IASH and the sanctions that apply for any breach of the code.


 

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