What is IASH and why does it exist?

The Internet Advertising Sales House (IASH) Council was founded to police the activities of sales houses and encourage best practice.

Established in 2005, it exists to promote the real benefits of the online advertising network business model, and reinforces the need for best practice among these organisations via the adoption of an effective Code of Conduct.

IASH is a symbol of trust and transparency launched to provide confidence and reassurance to advertisers and agencies. The independent audit, conducted by ABCe, is an important step in ensuring robust processes for sales houses.