ADMONSTERS AND IASH CO-HOST SECOND NETWORK AD OPS FORUM

After a very successful launch of the Network Ops Forum in London July 21, 2009 we are happy to announce that registration is now open for the second European Network Ops Forum. This one-day forum will be held in London on Jan 21, 2010 and is specifically tailored to those who run or manage ad ops and technology teams at networks as well as media owners and agencies who operate as networks. Over the last 10 years, AdMonsters has proven to be an invaluable resource for senior leaders in publisher operations in both the US and in Europe and for the first time we will be applying our unique formula to a forum specifically designed to address the particular needs of ad networks.
Unlike other, larger, events, everything we do is led by those who are closest to the operations and technology side of the on-line advertising industry. This unique focus allows our members to get serious work done at the forum and return to their offices with specific, actionable tasks that have an immediate positive impact on their ability to deliver effectively and efficiently.

For registration and more information: http://www.admonsters.com/event/nf-eu-2

Overview

It is the era of ad networks. Various reports tell of publishers with 60-70% of their display inventory being turned over to networks. A Collective Media Survey found 89% of respondents would be using networks in 2009.
It's clear that the importance of networks to the online advertising industry has grown from the efficiencies they offer both advertisers and publishers in streamlining the buying and selling of display advertising. That coupled with the targeting capabilities networks have developed have made networks one of the most important topics in online advertising.
Networks however have a myriad of operational issues to contend with. Many of these issues mirror those of publishers and agencies and some are unique to networks themselves. In many ways, network operations leaders are on the cutting edge of the industry mirroring what the very first publishers and agencies to traffick online ads had to contend with.
It's in that spirit that AdMonsters has developed the first event of its kind to focus specifically on the operational issues of managing networks. The Network Ad Ops Forum is a one day designed for operation leaders at networks, publishers and agencies to gather in AdMonsters unique format to discuss issues specific to them and to look at ways to address operational challenges as well as share best practices on helping their respective companies generate efficiencies and most importantly revenue.
If you are responsible for the operations aspects of an online network, you do not want to miss this event.

Cost

The cost of the event is £250 (€275). IASH members receive an exclusive 25% off the conference fee - please use the discount code IASH-NF

The registration fee includes:
* Conference fee
* All meals and breaks during the day (breakfast, lunch & breaks)
* Cocktail reception & Dinner following the event together with the sponsor attendees
* Full contact database of attendees
* Access to all presentations and sponsor materials
The agenda will run from 8:30 AM through to 5:00 PM on January 21 and all attendees are expected to attend the reception and dinner following the event. The Forum and dinner will be held conveniently in central London.

Who should attend

The Network Ops Forum is designed to address the specific challenges of those responsible for managing advertising networks at media owners and agencies as well as ad networks themselves. All members are subject to approval by AdMonsters and, in order to qualify, should have at least a manager level position or or manage a specifc functional area within the operations or technology team (e.g. inventory, data, yield, optimisation, systems integration). A typical member profile is as follows:
•    Works at an Advertising Network, Publisher, or Agency
•    Has 5+ years experience in online advetising operations
•    Manager or higher
•    Decision maker within their organization
•    Should be the most senior person within the team responsible for ad operations staffing and purchasing decisions
•    Titles similar to: Director, Ad Operations; Commercial Director; Inventory & Yield Specialist; Network Operations Manager, etc.

Topics

AdMonsters events are open discussions with peers focused on providing tactical solutions around topics that are common across the industry and not on issues that involve proprietary solutions. Topics addressed at the event are determined with assistance from attendees insuring that those at the event receive maximum value for attendence and participation. Sample topics include:

•  Malware    •  Reporting
•  Optimization/Performance    •  Network Optimization Companies
•  Workflow (RFP through to Billing)    •  Department Management (staffing)
•  Managing affiliate websites    •  Trading systems
•  Inventory    •  Yield
•  Discrepancies    •  Emerging Technologies (Video/Mobile)
•  Integration of proprietary technologies    •  Ad Exchanges
•  Legal Issues around Networks    

Don't miss out on the Network Ad Ops Forum - Register Today: http://www.admonsters.com/event/nf-eu-2

About IASH
IASH exists to encourage best practice among online advertising sales houses through the adoption of an effective code of conduct. IASH also exists to promote the real benefits of the online advertising network business model.

IASH members wish to ensure that display ads placed via their networks do not appear on websites which could jeopardize advertisers' brands. This Code provides a formal framework for best practice for IASH Members to follow when dealing with advertisers, agencies, networks and site owners. The purpose of the Code is to give those buying, selling or broking internet advertising space a clear understanding of the types of inventory which can and cannot be used when fulfilling an ad insertion order.

The ABC Electronic audit checks a representative sample of publisher terms and conditions, site vetting and inventory delivery according to the permissions set by advertiser insertion orders.

For more information contact Julia Smith, senior manager at IASH, 020 70506961 or julia@iabuk.net or Amy Kean, senior PR and marketing manager, IAB, 07739372042 amy@iabuk.net.

We look forward to seeing you all at the event!