PPC, CPM or CPA: Which is Best?

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PPA, CPM and PPC are different advertising ways utilized in online advertising. These advertising methods are utilized in order to drive traffic sites, landing pages or any internet platform which can be utilized for business purposes.

Prior to knowing their differences, it is ideal to know their meaning first. Understanding what they signify and their features will help you know the main differences amongst them.

PPC – Pay per Click
PPA – Pay per Action
CPM- Cost Per M or 1000
By means of plainly looking at their abbreviations, any laymen will differentiate between them.

PPC – Pay Per Click

PPC or pay per click is a means of advertising wherein the ads are placed on sites or different internet platform and are just charged if someone or any browser clicks on the advertisement. If somebody views the advertisement but doesn’t click, there is no payment imposed. PPC is an ideal means of driving targeted traffic to a site and highly commended in internet advertisements. The price range starts to 0.01 dollar per click up to 14.00 dollar for every click. However all these depends on different factors such as the number of traffic advertisement will perhaps attract, competition and many more. So, one need to be wary in utilizing this advertisement since it can instantly drain account overnight. If you were going to use it, it is suggested to utilize it to attract traffic in order to squeeze pages to gather email for email marketing. PPC ads are those seen on Ads by Google on different sites.

CPA- Cost Per Action

Cost Per Action are one of the hottest subject in online marketing at this point in time. CPA or Cost Per Action pays advertiser a specific amount for giving a particular action to a marketer. Many advertisers are utilized to just getting paid once they make a sale fir a trader, however with CPA marketers can get disbursed when a potential customer signs up for email list.

Simply like any other affiliate network the sum of money advertiser can earn is associated to the number of traffic they can send. Cost Per Action payouts are normally not as high as trading a product, however you will get a higher conversation rate. One zip or page form normally you can expect to earn 1 to 5 dollars per action. The higher disbursing programs normally pay based on the prospect entering in a giveaway or free trail. Free test are great as you can make 15 to 50 dollars for only giving away something at no cost. This will not just exchange at a higher rate, but the referrals will care for you for sending a great free offer.

CPM or Cost Per M or 1000

This is the latest form of marketing online. One impression is the lone instance of an advertisement coming on a website page. The sum charged per M is what advertiser needs to pay the advertising network to show the advert many times on selected sites or all through the ad network. It is very efficient ad form which can reach out to potential clients.

In Cost per M marketing, rather than paying per click, advertiser will be paying for every set amount of impression which they purchase, for instance when they choose for a million impressions at 10 dollar CPM, the cost which they will incur is 10,000 dollar.

These advertisements are the ideal way to monetize the website, especially if it gets a huge number of traffic on a daily basis. When you have lots of websites, each with perse kind of content and most of these websites obtain a relatively good number of traffic daily. It will allow you to earn money by such website.

Researches shows that Cost per M or 1000 advertising get more attention that typical banner advertisements. The total viewing time is seven seconds for text based ad, for graphics is 1.6 seconds. The most excellent source for these kinds of advertisements is CPM advertisement networks. These have many classifications where a marketer can view the advert. They could refer the company to reliable and creative services in which they can get state of the art ideas for the text advertisements.

As a marketer, you only need to have a deal with a Cost per M network that will place your advert on a website which has space for ad display. This will saves you time and hard work in needing to promote the product in different ad campaign or print media.

There are lots of techniques for earning money online, however, nothing really makes sense except you have a huge list. PPC, CPA and CPM are considered the most lucrative way to earn money online. All you need to do is to become familiarize on the technique use in order to become successful in your venture. CPA, PPC and CPM, which is the best, the answer relies on your understanding.

Categories: Internet Marketing

How Much Should I Spend on Internet Advertising?

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If you are one of the individuals who are engaged in internet marketing, it is very usual that you will think about the amount of money that you will spend for your internet advertising business. The first thing that you need to consider is to conduct your own research regarding the helpful tips that you can use on your internet advertising campaign. According to most business experts, internet advertising really needs money, effort, dedication and time. It is very important that ahead of time, you start to prepare your budget for your campaign to make sure that everything is set and well prepared.

It is true that most consumers already shifted to online shopping and if they want to find a certain online business, they will just their computers, tablets, smart phones and laptops to consult Yahoo and Google. Most of the business owners will spend 36 percent of their advertising budget and you should bear in mind that 36 percent of it is the average percentage that you need to spend for marketing campaign.

36 percent of your advertising budget is the best starting point to conduct internet advertising. When you already allocated the 36 percent of your advertising budget, the next thing that you need to ponder on is the important things that are associated with online marketing. It is very important that you have a clear and better understanding regarding this matter to make sure that you will come up with the best possible results that you deserve to receive. Here are some of the important things that you need to take into account particularly when it comes to online marketing.

Creation of Design and Website

The important part of internet advertising is the website since everything that you will perform for your business will run through the website.

Search Engine Optimization

The existence of SEO will play a vital role in your campaign since it is the one that will help you gain traffic for your site and to attract a huge number of potential customers.

Social Media

It is a fact that social media is one of the biggest forms of online marketing that will increase the percentage ratings of your business. It is also the essential thing that you need to consider in your site and half of the advertising budget must be allocated with this kind of online marketing factor.


It is considered as one of the effective and best ways to have an advantage over your competitors. The blog has the ability to make unique content and utmost search engine silage.

Email Marketing

According to some business experts, email is the preferred method of most customers to hear about the latest promotions and sales. You must pay attention with this factor to ensure that your internet advertising will be a success. The internet advertising dollars must be properly consumed and make sure that the money that you spend in constructing your internet marketing is being allocated on the essential factors that are stated above.

Categories: Internet Marketing

Top 5 Ways to Reach your Customers on the Internet

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Marketing and advertising play a vital role in making any product or service a success. Even if you have an excellent product at hand, a bad marketing or zero advertising budgets can reduce your chances of profits.

In such scenarios, finding the right advertising medium and communicating your message in the right way is extremely important. In the earlier days, advertising was done through a few traditional media like newspapers, TV, radio, hoardings, etc. Usually, these methods sufficed and helped businessmen sell their products effectively. However, with the advent of the Internet, advertising and marketing methods saw a paradigm shift. Brand consultants started using the internet as the most prominent medium to share information, to promote offers, to create brand value and to ensure brand recall. In the quest to make a brand successful, having an online presence is extremely important.

Does your brand need internet advertising?

If you are running a business and considering this question since quite some time, you must know the importance of internet advertising for better business prospects. Internet advertising is much cheaper as compared to the traditional forms of advertising and therefore can be used by any business, big or small.

It also allows you to reach a niche target group, giving you the opportunity to target each kind of consumer differently. If you want to grow your customer base, increase your brand value and reach out to millions of customers under one platform, internet advertising is definitely meant for you. If you are new to this scenario and confused as to how and where to begin internet advertising, here a few pointers that will help you understand your options in digital advertising space.

You can choose the ones that suit your marketing objectives and your budget perfectly.

5 Internet Advertising Techniques that Work

#1-Display Advertising (Pop-ups / Banners)

This kind of advertising allows you to promote your product or brand on a third party website. You can choose to have pop-ups, static banners or animated flash banners on these websites depending on your requirement. You can also have audio or video ads, generating curiosity for your product or service. The main factor in designing their ads is relevance, appeal and timing. If you have these three by your side, display advertising can be quite beneficial for you.


E-mail advertising has been quite famous over the last few years. If you look at your inbox, you will have multiple marketing mailer campaigns from various brands. E-mail advertising usually targets many customers at one go, and can be used to promote a new product or a discount offer, sale, new arrivals, etc. The most important factor in making your mail striking is the visual appeal, strong content, and an attractive offer or discount.

#3-Affiliate Marketing

Affiliate marketing is performance-based marketing where you can add your ads on websites and based on the visitors on their site, you get rewarded. The most common form of payment for affiliate marketing is pay per click, where you pay each time a consumer visits your ad. This kind of marketing is useful if you want to promote your brand on a large scale and have lower budgets.

#4-Social Media Marketing

Facebook has over 1.11 billion users across the world, which makes it an extremely attractive place to advertise. More and more brands are considering advertising on the social media since users spend a lot of time in the day on these social networking sites. If you are targeting youth, social media platforms are the best place to reach your consumers.

#5-Search Engine Marketing (SEM)

Search Engine Marketing involves targeting those people who are looking for your product or service. You can place ads on Google and target them based on custom searches, so that you reach only those people who need your product or service at that time. This helps in maximum usage of your budget and minimum wastage. It is also a cost-effective medium and proves extremely useful.

If you are looking to expand your business, try internet advertising and see your business touch the sky!

Categories: Internet Marketing

The Purpose of Online Advertising

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Believe it or not, offline marketing is becoming obsolete by the day. Online advertising is slowly becoming the prime focus of every marketer. Even top-notch advertising firms such as Ogilvie and Marther, JWT, Mudra, FCB Ulka, and the like have started separate online divisions for their agencies across the globe.

Whether a business is big or small, online advertising can prove to be extremely beneficial for business. It not only fetches long term value, but also ensures that every penny you pay is worth it. Here is why an online advertising can be extremely effective:

Wider Reach

Most online advertising program work on the principle of geometric progression, meaning not only does it get notified to your network, but also in your friend’s network and your friend’s friend network too. Even 1% conversion of your total reach can make your business swell like you never expected. A wider reach will not only help you to increase your sales, but also create awareness about your brand.

Target the Niche

While some businesses have products and services for masses, some target a very niche audience. Online advertising gives you the liberty to choose the target group you aim to reach. It is extremely critical for businesses, which offer high value products or services. You can target your audience based on a variety of parameters such as geography, age, education, income, religion, and nationality among others.

Less Costly Than Other Mediums

Online advertisements are way too inexpensive as compared to its offline counterparts. The best thing about online advertisement is that you can pay according to your budget. There are different options available as to how you can make your payment. The two most prevalent methods of online payments are known as impressions and CPC. Both are effective and you need to find out which one works best for your business.

Measure Your Investment

Gone are the days when people used to spend tons of money in the hope that their brand will get noticed and the products or services will get sold. In the digital age, you can actually measure your investment and get quantitative report on each campaign that you have spent money on. The numbers and various charts will help you understand which campaign is working for you and which ones are best to get rid of.

Make Brand Awareness

While selling is important, making brand awareness is all the more important looking at long term benefits. Online advertisement perfectly fits the bill when it comes to making people aware about your brand. It particularly makes sense for smaller businesses to opt for online advertisements as compared to the more conventional forms of advertisements.

Cost Acquisition Per Customer

Online advertisement ensures that the cost incurred to get customers is pretty less as compared to other mediums. It is a simple equation, if the cost of acquisition is low for your business, you will end up making more profit. It makes sense to spend online especially when the over head cost of a company is extremely high.

The Way Forward

With more penetration of the internet, the business benefits will keep increasing. Not to mention smart phones and tablets have made internet more accessible than ever before. With advantages such as these, consumers are slowly but surely going to get more aligned in online advertisement.

Moreover, the touch and feel of the buying process is drastically changing with the rapid advancement of technology. Another great advantage of online advertisement is that you get to show your advertisement only to those customers who are likely to buy the product. In this way, you are highly exposing your products and services to a set of targeted individuals.

Categories: Internet Marketing