Medium Variance Playtech Slots

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gamblingSlot players who start to play slot games online often have to go on something of a very sharp learning curve, for there are lots of different slot games on offer at all online casino sites offering all manner of playing structures and bonus games too.

However, having said that most players will find themselves opting to play online or even mobile slot games for that matter which have been designed with something known as a medium variance.

When you choose to play these types of slots you are going to find plenty of winning combinations can and will spin in, plus a number of starburst bonus games and bonus features will be awarded which can return a range of different winning payouts, plus a fair sized jackpot can be won when playing these types of slot games.

As medium variance slots are not as risky to play as some of the high variance slots, then you will often find your slot playing bankroll does stretch a little bit further when you play them!

Most Played Playtech Medium Variance Slots

Arctic Treasure Slot – One of the main attributes of most medium variance slot games is that there is often just a more standard number of optional payline on offer. That is certainly the case with the Arctic Treasure slot for when playing this slot game you have the ability of playing a maximum of 20 paylines per spin, so it will be an affordable slot to play with max line spins in play.

Atlantis Queen Slot – You will find underwater themed slot games are going to be plentiful at most casino sites you choose to play at, however one which we think you will enjoy playing is the Atlantis Queen slot from Playtech.

You have 25 paylines on offer on this medium variance slot and when playing it you could spin in a set of wild reels on the middle three reels. Also up to 14 free spins can be awarded to you as this slot game bonus round.

Azteca Slot – Thanks to a set of progressive jackpot that are won and awarded to players via a randomly award pick and match based bonus game, the Azteca slot is going to be worth playing, and one you should try and play sooner rather than later if you want an enjoyable slot playing experience!

This slot has a maximum of 20 payline on offer, however it doesn’t matter how many of those lines you activate you still have the chance of being awarded with that progressive jackpot paying bonus game feature round.

Blade Slot – One final medium variance slot game what always gets plenty of attention from players logged into a Playtech powered casino site us the Blade slot.

Much like the slot above this game both comes with a medium variance player structure and format and you have the chance of winning one of several different progressive jackpots which are awarded via a randomly awarded type of bonus game feature round.


Categories: Online Gaming

PPC, CPM or CPA: Which is Best?

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PPA, CPM and PPC are different advertising ways utilized in online advertising. These advertising methods are utilized in order to drive traffic sites, landing pages or any internet platform which can be utilized for business purposes.

Prior to knowing their differences, it is ideal to know their meaning first. Understanding what they signify and their features will help you know the main differences amongst them.

PPC – Pay per Click
PPA – Pay per Action
CPM- Cost Per M or 1000
By means of plainly looking at their abbreviations, any laymen will differentiate between them.

PPC – Pay Per Click

PPC or pay per click is a means of advertising wherein the ads are placed on sites or different internet platform and are just charged if someone or any browser clicks on the advertisement. If somebody views the advertisement but doesn’t click, there is no payment imposed. PPC is an ideal means of driving targeted traffic to a site and highly commended in internet advertisements. The price range starts to 0.01 dollar per click up to 14.00 dollar for every click. However all these depends on different factors such as the number of traffic advertisement will perhaps attract, competition and many more. So, one need to be wary in utilizing this advertisement since it can instantly drain account overnight. If you were going to use it, it is suggested to utilize it to attract traffic in order to squeeze pages to gather email for email marketing. PPC ads are those seen on Ads by Google on different sites.

CPA- Cost Per Action

Cost Per Action are one of the hottest subject in online marketing at this point in time. CPA or Cost Per Action pays advertiser a specific amount for giving a particular action to a marketer. Many advertisers are utilized to just getting paid once they make a sale fir a trader, however with CPA marketers can get disbursed when a potential customer signs up for email list.

Simply like any other affiliate network the sum of money advertiser can earn is associated to the number of traffic they can send. Cost Per Action payouts are normally not as high as trading a product, however you will get a higher conversation rate. One zip or page form normally you can expect to earn 1 to 5 dollars per action. The higher disbursing programs normally pay based on the prospect entering in a giveaway or free trail. Free test are great as you can make 15 to 50 dollars for only giving away something at no cost. This will not just exchange at a higher rate, but the referrals will care for you for sending a great free offer.

CPM or Cost Per M or 1000

This is the latest form of marketing online. One impression is the lone instance of an advertisement coming on a website page. The sum charged per M is what advertiser needs to pay the advertising network to show the advert many times on selected sites or all through the ad network. It is very efficient ad form which can reach out to potential clients.

In Cost per M marketing, rather than paying per click, advertiser will be paying for every set amount of impression which they purchase, for instance when they choose for a million impressions at 10 dollar CPM, the cost which they will incur is 10,000 dollar.

These advertisements are the ideal way to monetize the website, especially if it gets a huge number of traffic on a daily basis. When you have lots of websites, each with perse kind of content and most of these websites obtain a relatively good number of traffic daily. It will allow you to earn money by such website.

Researches shows that Cost per M or 1000 advertising get more attention that typical banner advertisements. The total viewing time is seven seconds for text based ad, for graphics is 1.6 seconds. The most excellent source for these kinds of advertisements is CPM advertisement networks. These have many classifications where a marketer can view the advert. They could refer the company to reliable and creative services in which they can get state of the art ideas for the text advertisements.

As a marketer, you only need to have a deal with a Cost per M network that will place your advert on a website which has space for ad display. This will saves you time and hard work in needing to promote the product in different ad campaign or print media.

There are lots of techniques for earning money online, however, nothing really makes sense except you have a huge list. PPC, CPA and CPM are considered the most lucrative way to earn money online. All you need to do is to become familiarize on the technique use in order to become successful in your venture. CPA, PPC and CPM, which is the best, the answer relies on your understanding.

Categories: Internet Marketing

How Much Should I Spend on Internet Advertising?

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If you are one of the individuals who are engaged in internet marketing, it is very usual that you will think about the amount of money that you will spend for your internet advertising business. The first thing that you need to consider is to conduct your own research regarding the helpful tips that you can use on your internet advertising campaign. According to most business experts, internet advertising really needs money, effort, dedication and time. It is very important that ahead of time, you start to prepare your budget for your campaign to make sure that everything is set and well prepared.

It is true that most consumers already shifted to online shopping and if they want to find a certain online business, they will just their computers, tablets, smart phones and laptops to consult Yahoo and Google. Most of the business owners will spend 36 percent of their advertising budget and you should bear in mind that 36 percent of it is the average percentage that you need to spend for marketing campaign.

36 percent of your advertising budget is the best starting point to conduct internet advertising. When you already allocated the 36 percent of your advertising budget, the next thing that you need to ponder on is the important things that are associated with online marketing. It is very important that you have a clear and better understanding regarding this matter to make sure that you will come up with the best possible results that you deserve to receive. Here are some of the important things that you need to take into account particularly when it comes to online marketing.

Creation of Design and Website

The important part of internet advertising is the website since everything that you will perform for your business will run through the website.

Search Engine Optimization

The existence of SEO will play a vital role in your campaign since it is the one that will help you gain traffic for your site and to attract a huge number of potential customers.

Social Media

It is a fact that social media is one of the biggest forms of online marketing that will increase the percentage ratings of your business. It is also the essential thing that you need to consider in your site and half of the advertising budget must be allocated with this kind of online marketing factor.


It is considered as one of the effective and best ways to have an advantage over your competitors. The blog has the ability to make unique content and utmost search engine silage.

Email Marketing

According to some business experts, email is the preferred method of most customers to hear about the latest promotions and sales. You must pay attention with this factor to ensure that your internet advertising will be a success. The internet advertising dollars must be properly consumed and make sure that the money that you spend in constructing your internet marketing is being allocated on the essential factors that are stated above.

Categories: Internet Marketing

Top 5 Ways to Reach your Customers on the Internet

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Marketing and advertising play a vital role in making any product or service a success. Even if you have an excellent product at hand, a bad marketing or zero advertising budgets can reduce your chances of profits.

In such scenarios, finding the right advertising medium and communicating your message in the right way is extremely important. In the earlier days, advertising was done through a few traditional media like newspapers, TV, radio, hoardings, etc. Usually, these methods sufficed and helped businessmen sell their products effectively. However, with the advent of the Internet, advertising and marketing methods saw a paradigm shift. Brand consultants started using the internet as the most prominent medium to share information, to promote offers, to create brand value and to ensure brand recall. In the quest to make a brand successful, having an online presence is extremely important.

Does your brand need internet advertising?

If you are running a business and considering this question since quite some time, you must know the importance of internet advertising for better business prospects. Internet advertising is much cheaper as compared to the traditional forms of advertising and therefore can be used by any business, big or small.

It also allows you to reach a niche target group, giving you the opportunity to target each kind of consumer differently. If you want to grow your customer base, increase your brand value and reach out to millions of customers under one platform, internet advertising is definitely meant for you. If you are new to this scenario and confused as to how and where to begin internet advertising, here a few pointers that will help you understand your options in digital advertising space.

You can choose the ones that suit your marketing objectives and your budget perfectly.

5 Internet Advertising Techniques that Work

#1-Display Advertising (Pop-ups / Banners)

This kind of advertising allows you to promote your product or brand on a third party website. You can choose to have pop-ups, static banners or animated flash banners on these websites depending on your requirement. You can also have audio or video ads, generating curiosity for your product or service. The main factor in designing their ads is relevance, appeal and timing. If you have these three by your side, display advertising can be quite beneficial for you.


E-mail advertising has been quite famous over the last few years. If you look at your inbox, you will have multiple marketing mailer campaigns from various brands. E-mail advertising usually targets many customers at one go, and can be used to promote a new product or a discount offer, sale, new arrivals, etc. The most important factor in making your mail striking is the visual appeal, strong content, and an attractive offer or discount.

#3-Affiliate Marketing

Affiliate marketing is performance-based marketing where you can add your ads on websites and based on the visitors on their site, you get rewarded. The most common form of payment for affiliate marketing is pay per click, where you pay each time a consumer visits your ad. This kind of marketing is useful if you want to promote your brand on a large scale and have lower budgets.

#4-Social Media Marketing

Facebook has over 1.11 billion users across the world, which makes it an extremely attractive place to advertise. More and more brands are considering advertising on the social media since users spend a lot of time in the day on these social networking sites. If you are targeting youth, social media platforms are the best place to reach your consumers.

#5-Search Engine Marketing (SEM)

Search Engine Marketing involves targeting those people who are looking for your product or service. You can place ads on Google and target them based on custom searches, so that you reach only those people who need your product or service at that time. This helps in maximum usage of your budget and minimum wastage. It is also a cost-effective medium and proves extremely useful.

If you are looking to expand your business, try internet advertising and see your business touch the sky!

Categories: Internet Marketing

The Purpose of Online Advertising

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Believe it or not, offline marketing is becoming obsolete by the day. Online advertising is slowly becoming the prime focus of every marketer. Even top-notch advertising firms such as Ogilvie and Marther, JWT, Mudra, FCB Ulka, and the like have started separate online divisions for their agencies across the globe.

Whether a business is big or small, online advertising can prove to be extremely beneficial for business. It not only fetches long term value, but also ensures that every penny you pay is worth it. Here is why an online advertising can be extremely effective:

Wider Reach

Most online advertising program work on the principle of geometric progression, meaning not only does it get notified to your network, but also in your friend’s network and your friend’s friend network too. Even 1% conversion of your total reach can make your business swell like you never expected. A wider reach will not only help you to increase your sales, but also create awareness about your brand.

Target the Niche

While some businesses have products and services for masses, some target a very niche audience. Online advertising gives you the liberty to choose the target group you aim to reach. It is extremely critical for businesses, which offer high value products or services. You can target your audience based on a variety of parameters such as geography, age, education, income, religion, and nationality among others.

Less Costly Than Other Mediums

Online advertisements are way too inexpensive as compared to its offline counterparts. The best thing about online advertisement is that you can pay according to your budget. There are different options available as to how you can make your payment. The two most prevalent methods of online payments are known as impressions and CPC. Both are effective and you need to find out which one works best for your business.

Measure Your Investment

Gone are the days when people used to spend tons of money in the hope that their brand will get noticed and the products or services will get sold. In the digital age, you can actually measure your investment and get quantitative report on each campaign that you have spent money on. The numbers and various charts will help you understand which campaign is working for you and which ones are best to get rid of.

Make Brand Awareness

While selling is important, making brand awareness is all the more important looking at long term benefits. Online advertisement perfectly fits the bill when it comes to making people aware about your brand. It particularly makes sense for smaller businesses to opt for online advertisements as compared to the more conventional forms of advertisements.

Cost Acquisition Per Customer

Online advertisement ensures that the cost incurred to get customers is pretty less as compared to other mediums. It is a simple equation, if the cost of acquisition is low for your business, you will end up making more profit. It makes sense to spend online especially when the over head cost of a company is extremely high.

The Way Forward

With more penetration of the internet, the business benefits will keep increasing. Not to mention smart phones and tablets have made internet more accessible than ever before. With advantages such as these, consumers are slowly but surely going to get more aligned in online advertisement.

Moreover, the touch and feel of the buying process is drastically changing with the rapid advancement of technology. Another great advantage of online advertisement is that you get to show your advertisement only to those customers who are likely to buy the product. In this way, you are highly exposing your products and services to a set of targeted individuals.

Categories: Internet Marketing

Mobile Casino Depositing Options

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You are always going to find several different ways that you can instantly fund a mobile casino account. However, you are often going to find lots of hidden charges and fees to pay when making a deposit when using for example a web or e-wallet, so you may be looking for a more cost effective solution.

With that in mind we would like to bring to your attention that there is a way you can fund most mobile casino accounts and have those deposits added onto your mobile phone bill! However, if you have a prepaid mobile phone then your deposits can be deducted from your current prepaid balance.

This way of funding a mobile casino account is commonly known as micro billing, and whilst you are not going to be able to make huge valued deposits and get them charged to your mobile phone bill, you may find it a beneficial way of making a deposit when you have no other options available to you.

Pros and Cons of Making Micro Payments

There are of course several pros and cons of you choosing to make use of the micro payment service offered by many mobile casino sites, and with that in mind we shall now run through each of those pros and cons.

Instant Deposits – If you do decide to use your mobile phone bill as the way you intend to pay for one or more of your next casino deposits, then be aware that one of the benefits of doing so is that your deposits will be credited instantly and in real time to your mobile casino account. So you will not be hanging around waiting for the funds to appear in your casino account.

Gambling on Credit – You are for all intents and purposes gambling on credit, if you do intend to have your casino deposits added onto your next phone bill. Therefore you should always gamble responsibly and only gamble with money you can afford to pay back when your next mobile phone bill is due to be paid!

One Way Payments – You are not going to have the option available to you for having any winnings you achieve when making deposits by micro payments credited back to your phone bill. With that in mind make sure that you have a convenient way that you can withdraw your winnings from your casino account when you have a winning session.

Most casinos have lots of different withdrawal options so finding one that is preferable to you will not be difficult. Options will include withdrawing your winnings to a web wallet or having them paid directly into your bank or building society account.

Additional Bonuses – Some mobile casino sites may have some form of ongoing promotional offers that will enable you to increase the value of deposits made by micro payments. With that in mind do lookout for those bonuses when depositing that way, as they can increase the value of your deposit and will give you extra play time too!

Set Your Own Limits – If you do think you may be tempted to spend more than you can comfortably afford when paying by micro payments, then it will be worth your while contacting your mobile phone airtime provider and getting a credit limit imposed on your account. That way as soon as you reach your pre-agreed limit you will not be able to continue to charge your casino deposits directly to you phone bill.

Accessing Fair and Random Mobile Casino Games

We would always advise anyone who is thinking of playing casino games on their mobile device to do as much research as they can. For there are hundreds of different mobile casinos available, however we have found a great site which will give you full reviews of all of the best mobile casino sites and that site is the website which is worth checking out

One thing to keep in mind also is that there are several different mobile gaming platforms available, and you will of course want to be accessing certified fair and random games when accessing any casino app or web browser based gaming platform.

One company that independently verifies and certifies mobile casino games as fair and random games is Technical Systems Testing and as such do lookout for their logo displayed on any mobile casino site you choose to play at. By doing so you will always be assured of accessing completely fair games and will of course have a reasonable chance of winning when playing those games on your mobile device!

Categories: Online Gaming

Double Bubble Slot Online

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You are always going to find a slot game to play that will offer you a theme you like the look of, and when it comes to sporting themed slot games Microgaming have dozens of different ones available on all of their many different gaming platforms.

If you enjoy playing the occasional round of golf then the Double Bubble slot game will certainly appeal to you for this is one of Microgaming’s 20 optional payline slots which comes with a golfing theme! You can play it for many different staking options as the coin values, number of coins and the paylines are all fully adjustable. Make sure however you play as many lines as you can to increase your winning chances.

This is a bonus game awarding slot game, in fact there is not just one single bonus game which you can trigger and get to play off there are two of them, we have a full overview of how those bonus games are triggered and awarded and how you will then be able to play them off below, and also listed below is what you can win off the base game and the RTP of this slot!

No Wild Symbols – If you are interested in playing the Double Bubble slot game then please do for we think you are going to like the way it plays and pays. However, one reel symbol that you will not find in play on any of its five video reels is wild symbols. As this slot does boast a very high payout percentage you war not going to notice the lack of a wild symbol and the base game winning combinations will spin in often enough and the bonus games do trigger regularly!

15000 Coin Jackpot – The Lucky Shot slot game has a 15000 coin jackpot on offer which can be won via the base game. Five Lego symbols spinning in on an activated payline will award you with that 15000 coin jackpot. Be aware that each additional coin that you wager on the paylines will increase the jackpot on offer on this Lucky Shot slot by another 15000 coins!

Bonus Feature – You need to spin three or more adjacent Gopher symbols to be able to get to play the first bonus feature round available on the Tiki Island game. That bonus game is a simple pick to win round and when playing it off you can win up to 60000 coins, plus by spinning in three or more of those symbols a scatter pays winning payout is also awarded to you!

Free Spins – There is an additional set of scatter symbols are attached to the reels of this slot game and those symbols are the Golf Buggy bonus symbols. Get three or more of those scatter symbols adjacent to one another on any one single base game spin you play off and you are then randomly awarded with between 9 and 18 free spins on which all payouts are doubled!

Payout Percentage – With such a huge jackpot on offer and those two unique bonus games which can both in their own right payout some very significant amounts of cash you have probably already made up your mind to give this slot game some play time online!

If you have then one additional aspect to playing it which will probably make you want to start playing it straight away is that it comes with a very high and very attractive payout percentage, and we are happy to let you know that payout percentage is 95.80%!

Categories: Online Gaming