Julia Smith on ad networks, privacy and the cookie question.

Many in online ad-land are looking on anxiously at the prospect of having to ask nicely to give users tracking cookies – the new rules mean people will have to give “explicit consent” before a site can drop a cookie on their browser. So all that profiling and relevance marketers and building could be at risk. But Smith (no relation) says it’s not as much of a problem as many might think, though she admits it’s one to watch closely.

Smith is jumping ship from the trade body after two years to become head of trading at display ad network Jemm Media.

So as she goes back to the commercial sector, I thought it would be a good time to catch up again after our chat last year to find out what the score is with privacy, the health of ad networks/DSPs/SSPs and those EU rules

Click here to see the full interview.

http://www.themediabriefing.com/article/2011-03-15/julia-smith-on-ad-networks-privacy-and-the-cookie-question?utm_source=newsletter&utm_medium=email&utm_campaign=digital-media

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