IASH reaches 27 members as We Love Network receives official accreditation

London, 19 November 2010: IASH has once again grown its membership base as We Love Network received accredited membership status following the July to September 2010 audit by ABCe,. The council now has 27 company members.

The independent audit was undertaken by ABCe and confirms that We Love Network has complied with the IASH Code of Conduct – using best practice to minimise the risk of advertising appearing on inappropriate sites.

IASH exists to police and encourage best practice among online advertising sales houses and is a symbol of trust and transparency, providing confidence and reassurance to advertisers and publishers. IASH has seen its membership increase dramatically in 2009 and has made some key announcements including launching a centralised site vetting solution for members.

Ross Taylor, MD, We Love Network commented: “We Love Network are delighted to become one of only a few UK based networks outside of London to achieve full IASH accreditation. This continues our mission to provide not only a platform where clients receive great performance but also where they have the reassurance of complete brand safety.’’

Julia Smith, Head of IASH commented: “We are delighted to welcome We Love Network as our latest newly accredited IASH Member. This company has worked hard to pass the stringent audit carried out by ABCe and is now committed to adhering the IASH Code of Conduct.”

ENDS

Contact details
Speed Communications on behalf of IASH
+44 (0)20 7842 3200
IASH@speedcommunications.com
 

Ross Taylor, Managing Director, We Love Network
ross.taylor@welovenetwork.co.uk
 

About We Love Network
We Love Network is a completely independent advertising platform and uses a combination of our own world class adserving technology www.kewpid.com  and high quality, long tail publishers. We give our clients an un-paralleled experience during the whole media-buying process. Built upon the mantra of ‘’obsessed with performance’’ our aim is to micro manage every aspect of a campaign to ensure the absolute maximum ROI for our clients. Additional information can be found at www.welovenetwork.co.uk

About IASH
IASH exists to encourage best practice among online advertising sales houses through the adoption of an effective code of conduct. IASH also exists to promote the real benefits of the online advertising network business model.

IASH members wish to ensure that display ads placed via their networks do not appear on websites which could jeopardize advertisers' brands. This Code provides a formal framework for best practice for IASH Members to follow when dealing with advertisers, agencies, networks and site owners. The purpose of the Code is to give those buying, selling or broking internet advertising space a clear understanding of the types of inventory which can and cannot be used when fulfilling an ad insertion order.

About ABCe
ABCe is the industry owned, non-profit distributing organisation, which works on behalf of advertisers, media buyers and media owners, to provide third party independent verification and certification for data related to electronic media.

ABCe’s role is to manage standards for the industry through its work with JICWEBS (the Joint Industry Committee for Web Standards – www.jicwebs.org). ABCe provides a rigorous audit to help ensure that all IASH applicants and members meet and continue to adhere to, key elements of the strict requirements set out in the IASH Code of Conduct.