LATEST IASH AUDIT SEES 25 MEMBERS PASS AND ONE MEMBER SUSPENDED

This latest set of results, for the period January to June 2010, has also led to the suspension of one member – GMW Media – who failed to sufficiently complete the stringent audit process.

The full list of members who passed the audit are: 24/7 Real Media UK, ad pepper media (UK) Ltd., AD2ONE GROUP UK, Adconion UK Ltd.,Addvantage Media – Premium and Performance Networks, Adify Media UK, AOL (UK), Clickbrokers, Consilium Media Ltd., Crimson Tangerine Ltd., Digitize New Media Ltd – Adsure Network, DotFox Networks Ltd., Eyeconomy Performance Network, Glam Media Limited, Jemm Media Ltd., Media Initiatives Group, Microsoft Media Network (UK), Oridian UK Ltd., Specific Media UK, TD Campaigns Premium Network, Tribal Fusion UK, Unanimis Consulting Ltd., ValueClick Media UK, Vibrant Media UK, Yahoo! DR (UK).

Dutch network BannerConnect UK is the latest to become a member, as IASH extends its brand safety remit across Europe.

Julia Smith, head of IASH said: “IASH is now in its 5th year, and just as the digital sales industry refuses to sit still, being driven by progress and technological development, so too will IASH adapt to stay highly relevant and dedicated to brand safety online. With 25 passes and one suspension, these latest results are great news for the bulk of our membership, but also reinforce the stringency and robust nature of the Code. We can confirm that the audit will be evolving over the coming months but the IASH badge of accreditation remains just as essential.”

Richard Foan, managing director of ABCe, said: “ABCe is pleased to support IASH in continually raising the standards and evolution of IASH, in line with industry needs. Trust is key and with IASH, ABCe is the stamp of trust that IASH members deliver to their clients.”

A full list of current IASH members is available at http://www.iash.org.uk/membership/