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eSpot is suspended from IASH Membership
The Internet Advertising Sales House council can confirm that eSpot has failed to complete and pass the most recent ABCe audit for the period July to Dec 2009, and has therefore been suspended.
This decision is based on the IASH Code 9.2 which states that if an IASH Member fails to submit for an audit they will be suspended from IASH Membership. Any IASH Member who fails to successfully complete or an audit will, as a minimum, be referred for a re-audit and can only re-apply for IASH Member status upon the successful completion of an IASH audit.
If eSpot wish to regain IASH membership, they must, as a minimum, complete and pass an audit before being considered for re-admission.
The total number of IASH members is now 25 and it is expected to see this number increase to 30 members by the end of 2010. The current members are:
24/7 Real Media UK
ad pepper media (UK) Ltd
AD2ONE GROUP UK
Adconion UK Ltd
Addvantage Media
Adify
Clickbrokers
Consilium Media Ltd
Crimtan
Digitize New Media Ltd – Adsure Network
DotFox Networks Ltd
Eyeconomy Performance Network
Glam Media Limited
GMW Media Ltd
Jemm Media Ltd
Media Initiatives Group
Microsoft Media Network (UK)
Oridian UK Ltd
AOL UK
Specific Media UK
Unanimis Consulting Ltd
TD Campaigns Premium Network
ValueClick Media UK
Vibrant Media UK
Yahoo! DR
For more information contact Julia Smith, Head of IASH, 020 70506961 or julia@iabuk.net or Amy Kean, senior PR and marketing manager, IAB, 07739372042 amy@iabuk.net.
About IASH
IASH exists to encourage best practice among online advertising sales houses through the adoption of an effective code of conduct. IASH also exists to promote the real benefits of the online advertising network business model.
IASH members wish to ensure that display ads placed via their networks do not appear on websites which could jeopardize advertisers' brands. This Code provides a formal framework for best practice for IASH Members to follow when dealing with advertisers, agencies, networks and site owners. The purpose of the Code is to give those buying, selling or broking internet advertising space a clear understanding of the types of inventory which can and cannot be used when fulfilling an ad insertion order.
The ABC Electronic audit checks a representative sample of publisher terms and conditions, site vetting and inventory delivery according to the permissions set by advertiser insertion orders.
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