ADIFY MEDIA BECOMES A NEWLY ACCREDITED MEMBER OF IASH

LONDON – 18 March, 2010 – Adify Media has become a full accredited member of IASH after an independent audit by ABCE confirmed that the ad network has complied with the IASH Code of Conduct.
 
IASH exists to police and encourage best practice among online advertising sales houses and IASH is a symbol of trust and transparency, providing confidence and reassurance to advertisers and publishers.   Adify’s accreditation has raised the total of IASH members to 27 Members.

Adify Media’s membership of IASH affirms its commitment to providing brand safe environments for advertisers.  Nick Reid, VP of Adify Platform Development and Adify Media UK said: “We are absolutely delighted to now become a full accredited IASH member and look forward to working closely with the organization, helping to drive this sector forward in the UK.”

Julia Smith, head of IASH said: “Adify Media have worked hard to pass the stringent audit carried out by ABCe and they are now committed to adhering the IASH Code of Conduct, and protecting their clients’ brands. Aligning yourself with the IASH Council and successfully completing the ABCe audit demonstrates a real commitment to transparency, which serves to reinforce the integrity of our medium.”

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Media Contact:
Nick Reid, VP of Adify Platform Development and Adify Media UK, nreid@adify.com
Amy Kean, senior PR and marketing manager, IAB, 07739372042 amy@iabuk.net

About Adify Media
Adify Media is the media services division of Adify. Built on the Adify Network Builder platform technology that powers more than 225 vertical ad networks, Adify Media has unique access to over 17,000 sites in networks built by top media companies. Adify Media reaches advertisers' goals by delivering creative and content with 100 percent transparency to quality mid-tail sites.

About Adify
Adify Corporation is a vertical ad network management and media services company that is an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises.

About IASH
IASH exists to encourage best practice among online advertising sales houses through the adoption of an effective code of conduct. IASH also exists to promote the real benefits of the online advertising network business model.

IASH members wish to ensure that display ads placed via their networks do not appear on websites which could jeopardize advertisers' brands. This Code provides a formal framework for best practice for IASH Members to follow when dealing with advertisers, agencies, networks and site owners. The purpose of the Code is to give those buying, selling or broking internet advertising space a clear understanding of the types of inventory which can and cannot be used when fulfilling an ad insertion order.