All IASH MEMBERS RE-CERTIFIED THROUGH ‘RANDOM ABCe AUDITS’

Internet Advertising Sales Houses (IASH) – the council established to police and promote the activities of ad networks in the UK - has announced that 20 companies who submitted themselves for ABCe audit have passed to become recertified full members.  In addition, there were 2 new members audited during this period – Digitize, through its Adsure network and TradeDoubler. Digitize becomes the first ad network based in Ireland to become a member and highlights the significant expansion of IASH into other markets. Vibrant Media, Jemm Media and Eyeconomy had already passed their first ABCe audit within this period and therefore did not need to submit themselves for re-audit.. This brings the total IASH membership to 25 of the key ad networks and sales houses in the UK and Ireland.

 With the most stringent audit tests since the council was established, ABCe was contracted to audit key elements of each member company’s processes for all Insertion Orders in a calendar month randomly selected by ABCe in the period Jan to June 2009.

The next period that the IASH members will be audited will be for the July to Dec 2009 period.

The tougher Code of Conduct, announced in Jan 2009 (Version 9.1), reinforces IASH’s commitment to transparency and tightening of the Code of Conduct.  The 25 current IASH members are: 24/7 Real Media UK, Accelerator Media, ad pepper media (UK) Ltd, AD2ONE GROUP UK, Adconion UK Ltd , Addvantage Media, Clickbrokers, Consilium Media Ltd, , Digitize, DotFox Networks Ltd, eSpot Digital, eType, Eyeconomy, Glam Media Limited, GMW Media Ltd, Jemm Media, Microsoft Media Network UK, Oridian UK Ltd, Platform-A UK, Specific Media UK, TD Reach, Unanimis Consulting Ltd, ValueClick Media UK, Vibrant Media and Yahoo! Network.

Other ongoing initiatives to promote IASH and tighten its Code include regular meetings with the IPA, ISBA, JICWEBS and official IASH steering groups. Also a technical sub-committee was introduced to deal with the increasing issues faced by network ad ops teams and the growth of technology available, to provide a preventative and proactive approach to minimising the risk of advertising appearing on inappropriate content.



Richard Sharp, chairman of IASH, said: 
“This is great news all of the members deserve credit for upholding the principals of the IASH code.  IASH goes from strength to strength and the work we are doing in the UK is now being recognised by other advertising markets with Germany, Australia, Ireland and The US following our lead and setting up their own bodies to protect advertisers brands.”


Richard Foan, managing director of ABCe, said: “Trust is key and as the IASH members know, the stringency of our audit processes continues to grow in line with industry demands. These IASH members are increasing the strength of trusted online trading through industry-owned ABCe validation.”

October 2009