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Digitize, through its AdSure network, has become the first Irish member of IASH
Digitize, through its AdSure network, has become the first Irish member of IASH, the UK body created to encourage best practice among online advertising sales houses through the adoption of an effective code of conduct. This is the end result of a lengthy and comprehensive audit process.
This announcement gives Irish Advertisers for the very first time the complete security that has been enjoyed by online advertisers in the UK since 2005.
Julia Smith, Head of IASH said “We are delighted to welcome Digitize as a newly accredited IASH Member in Ireland. Digitize have worked incredibly hard to pass the stringent audit carried out by ABCe and is now fully committed to adhering the IASH Code of Conduct. This is a critical step forward in reducing the risk of advertising appearing on inappropriate sites and is therefore welcomed by brand advertisers in Ireland.”
Digitize was set up in early 2008 by industry veterans John Patten & Ronan O’Loughlin, with the aim of delivering innovative new products to Irish Advertisers. Aside from performance networks, Digitize represents blue-chip online publishers including Channel 4, MySpace, Lastminute.com & Glam Media, and bespoke email providers, iMail.
October 2009
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