Eyeconomy’s Performance Network gets the green light from IASH

Eyeconomy’s accredited membership status follows the February 2009 audit by ABCE.  The independent audit confirms Eyeconomy’s position as a leader and quality provider of digital advertising solutions.

IASH exists to police and encourage best practice among online advertising sales houses and IASH is a symbol of trust and transparency, providing confidence and reassurance to advertisers and publishers.

Mark Butt, Joint Managing Director of Eyeconomy, commented: “We are proud to be a full accredited member of IASH, we have always been strong advocators of best practice amongst sales houses and IASH have done a great job translating this into the code. Becoming a full member will give our clients confidence and access to our exclusive publisher network.”

Julia Smith, Head of IASH commented:

“We are delighted Eyeconomy as a newly accredited IASH Member. Eyeconomy have worked hard to pass the stringent audit carried out by ABCe and they are now committed to adhering the IASH Code of Conduct.”





About Eyeconomy

Eyeconomy constitutes the online advertising division of parent company Media Corporation plc. Eyeconomy and NASH (Not Another Sales House) were both acquired by Media Corp and merged under one brand in March 2008. The brand is now known as ‘Eyeconomy’.

Eyeconomy is a fully comprehensive online advertising service, with three key areas: advertising solutions, advertising networks and site representation.  Eyeconomy holds the unrivalled position of ultimately benefiting all players in the online advertising industry: media agencies, online advertisers and website publishers alike.

Eyeconomy has an extensive client roster which includes leading online publishers, advertisers and media agencies, such as AOL, Dell, American Express, Freeads.co.uk, I-Level, Media Contacts, Vizeum and MC&C.

For further information, please visit www.eyeconomy.co.uk.
For further information about Media Corp, please visit www.mediacorpplc.com


About IASH

IASH exists to encourage best practice among online advertising sales houses through the adoption of an effective code of conduct. IASH also exists to promote the real benefits of the online advertising network business model.
IASH members wish to ensure that display ads placed via their networks do not appear on websites which could jeopardize advertisers' brands. This Code provides a formal framework for best practice for IASH Members to follow when dealing with advertisers, agencies, networks and site owners. The purpose of the Code is to give those buying, selling or broking internet advertising space a clear understanding of the types of inventory which can and cannot be used when fulfilling an ad insertion order.

About ABCe -  www.abc.org.uk

ABCe is the industry owned, non-profit distributing organisation, which works on behalf of advertisers, media buyers and media owners, to provide third party independent verification and certification for data related to electronic media.

ABCe’s role is to manage standards for the industry through its work with JICWEBS (the Joint Industry Committee for Web Standards - www.jicwebs.org). ABCe provides a rigorous audit to help ensure that all IASH Applicants and Members meet and continue to adhere to key elements of the strict requirements set out in the IASH Code of Conduct.

For more information contact Julia Smith, senior manager at IASH, 020 70506961 or julia@iabuk.net  or Amy Kean, senior PR and marketing manager, IAB, 07739372042 amy@iabuk.net.