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COMSCORE APPOINTED AS INDEPENDENT 3RD PARTY FOR SITE VETTING BY IAB UK INTERNET ADVERTISING SALES HOUSES COUNCIL
comScore, Inc, a leader in measuring the digital world, today announced that it had been selected as the sole independent provider of centralized site content vetting on behalf of the Internet Advertising Sales Houses (IASH) – the official sales house council of the IAB in the UK. The new initiative will provide advertisers and agencies with greater transparency into online advertising networks, vetting content across more than 12,000 sites.
“Increased site content transparency is essential for the continued growth of online advertising, not only in the U.K. but across Europe,” said Mike Read, SVP and managing director, comScore Europe. “comScore has been working with advertising networks for many years now, and has a long history in the field of online content classification. We are delighted to be working with the IAB to provide these expertise to the industry at large and further driving forward our relationship with the advertising network community”
Julia Smith, Senior Manager IASH says: It has been a key objective for IASH to provide our members with a comprehensive and central solution to site vetting. We are delighted to announce that we have selected comScore to be our partner. It will not only reduce the level of administration for our members but will provide a high level of independence and consistency within the network ad business model."
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Visit http://www.mrweb.com/drno/news10373.htm to see the press release at Market Research Industry Online
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