IASH LAUNCHES COMMUNITY PLATFORM TO PROMOTE GREATER INTERACTION BETWEEN UK SALES HOUSES

Internet Advertising Sales Houses - the official sales house council of the IAB - has re-launched its website www.iash.org.uk with a host of new, interactive features and content designed to promote greater interaction between IASH and its members, agencies, advertisers and publishers within the UK digital industry.

Sporting an improved design and better signposting, www.iash.org.uk has been revamped to deliver comprehensive content and information to the digital industry.  The new community platform has a range of features, including:

•    forums
•    guest blogs
•    membership info
•    email bulletins

New content areas include a more in-depth membership section featuring all the latest information on the updated Code of Conduct, links to each IASH member and further information on how to get involved.  The updated news section also delivers the latest news relating to the network industry and FAQs on internet advertising standards.

Julia Smith, Senior Manager at IASH, said: “We’ve enhanced and redesigned the IASH website to better meet the needs of advertisers and agencies, and encourage greater interaction between our membership community.  www.iash.org.uk represents a shift away from static basic content, and boasts an increased level of transparency and input from all companies involved in the process.  The site provides our members with greater control over the content we disseminate to the wider industry, through discussion and comment, blogging, user profiling and regular email alerts.”