LATEST IASH AUDITS CONFIRM 25 ACCREDITED MEMBERS, ONE MEMBER REFERRED FOR RE-AUDIT AND ONE NEW ACCREDITED MEMBER

The full list of accredited Members is: 24/7 Real Media UK, ad pepper media Ltd., AD2ONE UK, Adconion UK Ltd., Addvantage Media, AOL (UK) Limited, BannerConnect UK, Clickbrokers, Consilium Media Ltd., Crimson Tangerine Ltd., Digitize New Media Ltd – Adsure Network, DotFox Networks UK Ltd., Eyeconomy Performance Network, Glam Media Limited, Jemm Media Ltd., Media Initiatives Group, Microsoft Media Network (UK), Specific Media UK,  TD Campaigns Premium Network, Tribal Fusion UK, Unanimis Consulting Ltd., ValueClick Media UK, Vibrant Media UK, Yahoo! DR UK, Ybrant Digital UK Ltd.

This latest round of audits has also led to one Member, WeLoveNetwork, being referred for a re-audit.  Whilst there was no evidence of any advertisers being put at risk by appearing on Barred Content during the period audited, this member did not comply fully with all the rigorous requirements of the Code.  WeLoveNetwork have stated that they have now up-dated their processes.

In addition, IASH has also welcomed Yahoo! DR Ireland as an IASH accredited Member following their successful audit based on activity from May 2011. This brings the IASH membership total to 27 and highlights how IASH continues to provide ‘brand safety’ assurance to the networked online display marketplace.

As part of its continued expansion and to maintain its relevance to the market, IASH recently announced plans to further evolve its model, which will involve significant changes to the roles and responsibilities of IAB and ABC from October 2011.  Over the next few months, the IASH members will be working with IAB and ABC to engage with the wider industry (along with JICWEBS, UK agencies, ISBA and the IPA) to ensure that future best practice and compliance auditing is appropriate to all the players in this dynamic and ever-changing sector and that these new developments are endorsed by the wider industry.

Guy Phillipson, CEO IAB said: “IASH is a symbol of trust and transparency providing confidence and reassurance to advertisers and agencies. With 25 passes and one referral, IASH continues to reinforce the stringency and robust nature of the Code. We're also very pleased to welcome Yahoo! DR Ireland as a new IASH accredited Member.”

Richard Foan, Group Executive Director ABC, said: “ABC is pleased to provide independent review of IASH Member’s compliance with the IASH Code of Conduct.  In addition, ABC is pleased to work with the IASH members and the industry to continue to raise standards for safe ad placement”

A full list of current IASH Members is available at www.iash.org.uk.

For more information contact:

Amit Kotecha, IAB Networks Manager, 020 70506961 or email: amit@iabuk.net 

About IASH

IASH exists to encourage best practice among online advertising sales houses through the adoption of an effective code of conduct. IASH also exists to promote the real benefits of the online advertising network business model.

IASH members wish to ensure that display ads placed via their networks do not appear on websites which could jeopardize advertisers' brands. This Code provides a formal framework for best practice for IASH Members to follow when dealing with advertisers, agencies, networks and site owners. The purpose of the Code is to give those buying, selling or broking internet advertising space a clear understanding of the types of inventory which can and cannot be used when fulfilling an ad insertion order.

About ABC

ABC is governed by the media industry, for the media industry and is the expert at setting data and process standards across multiple platforms. ABC provides a stamp of trust for media buyers, media owners, publishers and digital traders working in existing and emerging platforms.

The ABC Board consists of 16 media owners, media agencies, advertisers and trade body members – with 25 per cent of the Board representing the digital sector. The Board make strategic decisions as to how ABC is run and each industry sector is represented by a Reporting Standard Group.

ABC was established in the UK in 1931 and is a founder member of the International Federation of ABC’s

(IFABC), of which ABC CEO Jerry Wright is President. ABC’s digital arm was established in 1996 and was united with ABC under one brand with a new identity and integrated structure in March 2011. ABC works to deliver common international standards for measuring digital reach, engagement and loyalty, as well as creating common standards for good practice throughout the industry.

JICWEBS www.jicwebs.org is the Joint Industry Committee for Web Standards. This industry‐owned organisation meets 4 times a year to provide credibility, comparability and transparency for digital measurement. ABC audits digital media to these industry‐agreed standards and accredits other digital service providers across the industry. Representatives on JICWEBS encompass all areas of the industry including advertisers, agencies and media owners from the following trade bodies: IPA, IPA digital, ISBA, AOP, IAB, NS, NPA.

For further information please visit www.abc.org.uk