Working with ABC

About ABC

ABC is governed by the media industry, for the media industry and is the expert at setting data and process standards across multiple platforms. ABC provides a stamp of trust for media buyers, media owners, publishers and digital traders working in existing and emerging platforms.

ABC audits digital media to industry‐agreed standards set by JICWEBS (Joint Industry Committee for Web Standards), and accredits other digital service providers across the industry. Representatives on JICWEBS encompass all areas of the industry including advertisers, agencies and media owners from the following trade bodies: IPA, IPA digital, ISBA, AOP, IAB, NS, NPA. For further information please visit www.abc.org.uk

How does ABC audit IASH?

An ABC audit checks that the processes implemented by each IASH Sales House comply with key elements of the IASH Code of Conduct.  This rigorous process helps to ensure that all IASH members continue to adhere to the requirements set out in the IASH Code of Conduct. 

The audit seeks to ensure that the permissions specified by advertisers on Insertion Orders are honoured through appropriate delivery by the IASH Sales House.
For more information on ABC services or to register with ABC please contact Laura Foskett (laura.foskett@abc.org.uk).