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Working with ABCe
IASH works closely with ABCe to deliver a rigorous audit to ensure IASH non-members and members meet and adhere to the Code of Conduct.
Who are ABCe?
ABCe (www.abce.org.uk) is the independent, impartial, industry-owned service that delivers trusted certification for online and digital media. ABCe works with and for advertisers, media buyers and media owners to help them gain confidence in the data they use.
All ABCe data is prepared to industry-agreed standards as set by JICWEBS. The Joint Industry Committee for Web Standards (www.jicwebs.org) is the body created by the UK and Ireland media industry to ensure independent development and ownership of standards for measuring online and digital media. Its members represent media owners, media buyers and advertisers.
ABCe is a founder member of the International Federation of ABCs (www.ifabc.org) which forms a global network of audit bureaux from 36 countries around the world. ABCe chairs the web standards group of the IFABC to establish global standards for local markets.
ABCe has worked closely with IASH since its inception in November 2005 to help develop the IASH Code of Conduct. ABCe delivers third party, independent auditing of key elements of this Code for all IASH Members.
How does ABCe audit IASH?
An ABCe audit checks that the processes implemented by each IASH Sales House comply with key elements of the IASH Code of Conduct. This rigorous process helps to ensure that all IASH Members continue to adhere to the requirements set out in the IASH Code of Conduct.
The audit includes a formal review of all the IASH Sales House’s trading that was active in a randomly selected month in each half-year period (January to June and July to December). The audit reviews the documentation retained by the IASH Sales House in support of its activities including; Publisher Site Agreements (which must incorporate the standard IASH Terms and Conditions), Warranties, Site Vetting Checklists (showing the classification of each site used for any fulfilment according to defined IASH categories), Insertion Orders, Invoices and Ad Delivery Reports. The audit seeks to ensure that the permissions specified by advertisers on Insertion Orders are honoured through appropriate delivery by the IASH Sales House.
For more information on ABCe services or to register with ABCe please contact Laura Foskett (laura.foskett@abce.org.uk).
